- Unlike email tracking, it is simply not possible to track how many recipients open your SMS messages. However, you may be able to have some visibility into the delivery of the message. This depends on the country/carrier in the destination where you are sending the message.
- Ocelot can track the delivery of text messages but not whether it was opened or not.
- Statistics have shown that 98% of all text messages are opened, and 95% of SMS messages are opened and responded to within 3 minutes of being delivered. These conversion rates speak for themselves, especially in comparison to emails, which only have a 20% open rate.
More information can be found in this Text Messaging Statistics article.
Is information available about text message open rates for campaigns? Print
Modified on: Thu, 3 Nov, 2022 at 8:11 AM
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