This section of the user guide is focused on Google Analytics. To help you navigate the article we have broken it down into the following sections:

What is Google Analytics?

Google Analytics is a SaaS-based analytics tool that allows users to pull data from their sites, and use the Google platform to visualize the data through dynamic dashboards.

How does the Ocelot Google Analytics Integration work?

The steps to configure the Google Analytics integration will depend on the product. 


The Ocelot Chatbot is pre-configured to work with Google Analytics. The chatbot will check the website for Google Analytics. If Google Analytics is enabled, the chatbot will automatically stream data or events to it.

Note: Google is transitioning from Google Analytics 3 (GA3) to Google Analytics 4 (GA4). 

Institutions can configure Google Analytics 4 at any time. Data and event properties will be automatically collected with the new version. If using a Google Tag Manager-based integration, you will need to configure a new Google Analytics: GA4 Event type tag for each event, chatbot_open, chatbot_close, message_sent.

If an institution has not migrated to GA4 by July 1, 2023, Google Analytics 3 will no longer function.

For more information on migrating to Google Analytics 4, review the Introducing the next generation of Analytics, Google Analytics 4 article. 

 The data will show up in Google Analytics under the Ocelot category.

The following data points or events are sent to Google Analytics:

  • chatbot_open: When a user opens the chatbot
  • chatbot_close: When a user closes the chatbot
  • message_send: When a user sends a message to the chatbot or live chat agent

GetAnswers (Video Portal)

To include the GetAnswers video portal analytics you will need to provide Ocelot with the Google Analytics Measurement ID. 

To provide Ocelot with the Google Analytics Measurement ID submit a Support Ticket.