Yes/No Campaign Use Cases

This section of the user guide is focused on yes/no campaign use cases. To help you navigate the article we have broken it down into the following sections:

• Purpose
• Examples

Purpose

The purpose of a yes/no campaign is to identify an actionable item you want the student to follow through on. Questions should be asked with a Yes/No intent from the student.

Examples

General:

Are you planning on going to the 'X' event? OR Will we be seeing you at the 'X' event?

• Yes response: Great! We can't wait to see you there! Stop by our booth located 'X'
• No response: We're sorry to hear that! Please join us at our next event 'date'. 

Admissions:

Are you planning on attending Orientation July 23rd - 25th?

• Yes response: Don’t forget to register at 'website'
• No response: Escalate to Needs Attention to find out why

We saw that you stopped by our booth at 'X High School'? Would you like me to put you in touch with an Admissions Counselor?

• Yes response: We will have someone reach out to you shortly. (Escalate to needs attention)
• No response: Thank you for responding. Please reach out if your interest has changed. 

Registrar’s Office:

We noticed that you haven’t enrolled for Fall 2024. Are you planning on attending? 

• Yes response: Priority enrollment closes 'X' date. Enroll now at 'website'
• No response: Escalate to Needs Attention to find out why.

Financial Aid:

You received the ‘X’ scholarship last year but have not reapplied for this next academic year. Are you planning on reapplying for the ‘X’ scholarship?

• Yes response: Great! Here is a link to the application - ‘website’.
• No response: Thank you for your response! If you change your mind, here is the link to the application - ‘website’

Have other ideas for us to include! Please submit a Support Ticket or let your Client Success Manager know.