Post-Launch: Promote your Service

Post-Launch: Promote your Service

Once your virtual assistant is live on your web pages, get the word out to your community!

Want to ensure great product usage? Use the ideas below to get the best usage from your virtual assistant! 

• Embed the virtual assistant onto your school webpages
  • The more pages you embed the virtual assistant on, the better your usage will be! Make sure the virtual assistant is embedded on all of your office's webpages. You can even embed the virtual assistant onto your school's homepage! 

For information on how to embed the virtual assistant, review the Embedding the Virtual Assistant article. 

• Create a landing page
  • This is where you can provide more information about the virtual assistant for your users and help train users on how to ask effective questions!
  • Embed the How to Effectively Use the Virtual Assistant video to help guide students on how to use the virtual assistant. (Available on your GetAnswers portal).

Examples: Here are a couple of examples for you to use to create your own landing page:
https://advising.wvu.edu/questions-ask-morgan
https://www.newpaltz.edu/chatbot

• Update your virtual assistant's welcome message
  • Let your students know what offices the virtual assistant supports.
  • Link to the How to Effectively Use the Virtual Assistant video in your GetAnswers portal 
    
    
• Use the Callout Bubble
  • Data shows that using the callout bubble will help increase usage of the Virtual Assistant! This will grab the user's attention and you can even customize the text shown in the bubble.

For information on how to update callout button launcher settings, review the Navigating the Admin: Look & Feel Page article.

• Emails   
  • Utilize our Virtual Assistant Communication Toolkit  both for messaging content ideas (i.e. announcing the new virtual assistant to your community), as well as to integrate Ocelot into your emails to students and parents.
    
    
• Custom Graphics
  
  • Choose from several Promotional Graphics to place in your email signature or on your website, and in electronic publications (e.g. newsletters).
    
    
    
• Electronic Signage
  • Request a custom version of our Digital Slide to ensure that the service is promoted on your on-campus signage system.
     
    
    

• Social Media   
  • Let our Virtual Assistant Social Media Calendar do the heavy lifting for the messages you post on your social media channel.
    
    

• Table Tents, Bookmarks, Posters, etc.
  • Complete our  Asset Form to choose from various printable assets that Ocelot will customize and then send to you to print.
     
• One-page Handout
  • Request a custom version of our "Meet the Virtual Assistant” one-page handout.
    

For customization requests, contact your Client Success Manager or submit a support ticket with the details of your request.

Once you've spread the word to your community, review our Post-Launch: Monitoring the Virtual Assistant article.