Post-Launch: Promote your Service (Virtual Assistant)

Modified on Thu, 24 Jul at 5:28 PM

Post-Launch: Promote your Service (Virtual Assistant)

Once your virtual assistant is live on your web pages, get the word out to your community!

Below are some ideas on how to announce your virtual assistant on campus!

Create a dedicated landing page

Update the welcome message

Utilize email templates

Request custom digital and printable graphics

Share on social media

Create a dedicated landing page

This is an excellent place to share more details about the virtual assistant and guide users on how to ask effective questions! Embed the How to Effectively Use the Virtual Assistant video (available in your GetAnswers Video Portal) on your dedicated landing page to provide valuable tips for using the tool effectively.

Here are a couple of examples to inspire you as you create your own landing page:

WVU Advising – Questions to Ask Morgan
Chapman University
Boston University

Update the welcome message

Update the welcome message to let students know which offices the virtual assistant supports. Be sure to include a link to the How to Effectively Use the Virtual Assistant video located in your Video Portal.

Enable the callout bubble

Enable the callout bubble to grab users' attention and boost Virtual Assistant usage. Research shows that the callout bubble significantly increases engagement, and you can customize the text to suit your needs. For detailed instructions on updating the callout button launcher settings, refer to the Navigating the Admin: Look & Feel Page article.

Utilize email templates

Take advantage of our Virtual Assistant Communication Toolkit for ready-to-use messaging ideas—such as announcing the new virtual assistant to your community. You can also use the toolkit to seamlessly integrate Ocelot into your emails to students and parents.

Request custom digital and printable graphics

Ocelot offers a variety of assets to promote your Ocelot Virtual Assistant (Chatbot) and Video Portal. All printable assets are professionally designed, proof-quality templates, while digital assets can be easily added to your website and email signatures. Please note that while the samples use Ocelot's color scheme, you can provide your institution’s colors and a link to your branding guide and we will tailor the assets to fit your brand. For any questions before or after submitting the form, please contact support@ocelot.ai.

Select this link, Digital and Printable Asset Request Form, to request your assets.

Let our Virtual Assistant Social Media Calendar simplify your social media posts by providing ready-to-use messaging.

January	"Wondering how to pay for your books for spring classes? As our virtual assistant!" "What's a 1098T? Ask our virtual assistant!"
February	"Curious about applying for scholarships? Ask our virtual assistant!" "Wondering how to complete the FAFSA for next year? Ask our virtual assistant!"
March	"Wondering about how to make a correction to your FAFSA? Ask our virtual assistant!" "What's an Award Letter? Ask our virtual assistant!"

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Your virtual assistant is a powerful tool, and your Client Success Manager is here to help you maximize its impact! Whether you’re just getting started or looking to refine your approach, don’t hesitate to reach out. Your Client Success Manager can provide personalized guidance, share examples of what’s worked for similar institutions, and help explore new opportunities to promote your assistant.