Ocelot’s Two-Way Texting tool utilizes both 1:1 texting and campaigns that fully integrate into the platform and works alongside the chatbot. 

Campaigns allow administrators to run proactive text campaigns for students. This functionality is often used to guide students to a specific outcome. Similar to the chatbot, Ocelot AI can power messages over SMS or text, which makes our knowledge base accessible through two-way texting. Additionally, campaigns come with a vast campaign library to help schools get started and have built-in analytics that gives administrators valuable insight into student campaigns.

1:1 texting allows agents to send one-off messages that do not need to be a part of a larger campaign.